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EmailMarketing
WHY YOU SHOULD BE DOING IT
Whatever you're marketing, are you using emails to promote?
If not, you should be!
Most everyone who is marketing on line uses emails in some ways.
But with new technology rolling out all the time (think Web 2.0)
email marketing can seem like a tired old relative. Sure, they're
around. But who really pays attention to them?
Well, let's take a minute and breathe new life into our old friend,
the email.
FACT: Email Marketing is the second most effective method of
Internet Marketing, just behind Search Engine Marketing.
FACT: An Email Marketing campaign is easy to implement and can
be done at a low cost.
FACT: The actions your recipients take are easily tracked and
you can measure your ROI (Return On Investment). Traceable actions
include: How many recipients opened the email, how many readers
click a link within the email, or did the email bounce back (invalid
email address).
FACT: Email Marketing pushes your message to the intended recipient,
where a web site must wait for someone to visit it. The most
common uses are introducing a new product or service, encouraging
repeat sales (upselling) or notifying loyal customers of changes
in your business. (REMEMBER: Make sure your emails are following
the rules outlined in the Can Spam Act (http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.pdf)
which was enacted in 2004. Failure to comply can result in penalties
of up to $11,000.)
FACT: Opt-In Email Marketing / Autoresponders work! Creating
a method by which customers and potential customers can "opt
in" or agree to receive your email increases read and click
through rates. Opt in forms can be used in conjunction with autoresponders
to create email courses, or a series of follow up emails emails
to automatically send out to prospects.
Autoresponders are also used for "out of office" messages
to let anyone who contacts you know you may not be available.
Take Awber for a free test drive:
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