Social Media Markeing

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Facebook Places and Deals

Have you claimed your business on Facebook yet? It's fairly simple.  Search for your business and select the one with the pin next to it When you get to the Places Page - click on "Is this your business?" And verify you are a legal representative of the company. From there you fill out a form with all the business contact information, address, web site, email, phone number, third party review site (such as Yelp), etc.  Facebook also requires a utility bill or something with the Company Name on it and the address you listed. Once that information is submitted, Facebook will send you an email confirming the information has been received and will send another once it's all verified. When Facebook considers your business "legit" you can set up a "Deal" if you are in the Beta area.  Facebook Deals are similar to Four-Square rewards.  You can give rewards based on number of check ins, number of people checking in with you and other combinations. There are four types of deals: Individual: Check in and receive 10% of any purchase Friend:  Check in with 5 friends and each will receive a free scarf Loyalty:  Check in 10 times to get a $10 coupon (this is a biggie) Charity:  Check in and we will donate $5 to the Ronald McDonald House A visitor checks into your place of business on Facebook, and the Facebook Deals coupon will show up on their phone.  The visitor shows the cashier the coupon and gets their discount, free goodies, OR you donate a % to charity. You can set rules and restrictions on the Deal. Limit the number of Deals available (the first 50 check in's get the deal) Set a time frame for the Deal [...]

Location Location Location – Using Google Places

You want me to put my business on another web site?  YES Why?  It's free (there's more) Google Places offers local businesses a free listing, with map pin and all the little details (including coupons) for free. It's a great way to get noticed on the top of a search page and the analytics Google provides are quite good. Take a peek at this video and then head over to www.google.com/places.  See our listing as a sample NewWard Development on Google Places Imagine how you can promote a whole community..... ?

Blog Action Day – Clean Water

This years blog action day, October 15th is focused on Clean Water. To participate, register at Blog Action Day 2010 http://blogactionday.change.org/, write and post about clean water.  The importance of clean water, a clean water project you are a part of... anything you choose.  The idea is to get the world focused on a central issue that needs to be addressed. For me... I will be writing about my Rotary District's involvement in Clean Water projects in Haiti, Brazil and China.  Help out by visiting http://blogactionday.change.org/ and check out this video: http://vimeo.com/15336764

Facebook Fan Page SEO Tip

When you attach a link to your fan page, Facebook makes it an indirect link, but if you write the raw link in your status (not attached) it becomes a direct link. See examples 1 and 2 here http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/ Also, make sure to take the time to add a "Like" button to your web site.  Stats prove there is an increase in traffic (now, go convert them):  http://www.insidefacebook.com/2010/05/05/some-early-data-shows-facebook-plugins-increasing-sites-traffic/ More Facebook SEO Tips Facebook Fan Pages vs. Groups for Marketing and SEO (fathomseo.com) SEO Company Says Get On-Board with Facebook's Social Search Engine (prweb.com) 3 Less Known but Effective Ways to Share Your Facebook Page (searchenginejournal.com)

4 Tips on How to make your Off Line Radio Interview Viral

Image by onkel_wart via Flickr Hopefully you have had the opportunity to sit in a real radio studio and do a live on air interview. A good host will keep the conversation lively, ask questions, maintain the interest of listener and elicit great information out of you. I had a fabulous time with Lisbeth Calandrino on her Red Hot Customer Service program.  But it doesn’t end there. When you walk out of the studio there are ways to use that interview to garner some online attention as well. Most studios have digital equipment. This allows them to record and store the interview. Make sure you get a copy. Break the interview up into 5 – 7 min clips and use them as a pod cast series in your blog.  I use Goldwave. It’s free and does a hell of a job. Get yourself an itunes account, if you don’t already have one, and submit your feed for a syndicated podcast. You can use the pre-edited sound clips in your Blog Talk Radio show, just upload them through your control panel. While at the studio, take pictures of your host, the sound booth and get a few of yourself. You can take those pictures and add the sound for 5 – 7 min videos. Upload them to YouTube and embed them in your blog. Once the sound file / video file is on any of these networks or your blog, you can share it with Facebook, Twitter, LinkedIn and other social networking and book-marking sites, making it viral and giving you more exposure. Have you done radio interviews?  How did you share your pearls of wisdom online?

Quick Facebook Fan Page Tip

One of the biggest complaints I hear from clients is that they do not get notified if someone comments on a Fan page post. The easy way around that is to "Like" the post. Once you Like it, you will be emailed when another fan comments on it.

How to Remove a Facebook Fan Page Admin

Facebook has made a major change in Fan page administration.  The site now allows other admins to remove the "owner" admin from a Fan Page. The advantage of this move is, if you are an employer who has a company fan page created by an employee, you can now remove that person as the owner.  I've had many questions from business owners over the years on that topic alone. The DISadvantage is, if you created your own company page and invited in other admins, you can get the boot as well. Now, more then ever, it is imperative that you allow trusted people to administer your fan page with you.  Partnering with honorable vendors and employees will ensure that your fan page remains under your control. To remove an admin: Click on Settings - on the far right corner In the right side column you will see Page Roles From there, you will see a list of agencies or individuals you have given access to. Click on Edit of the person you no longer want administering your page, then Remove Best practice:  Despite the change, I still recommend that you create your own fan page and invite your vendor or employee as an editor, monitor or even administrator to customize it or help maintain it.   You never know what future changes will be coming down the line. If you need help, do not hesitate to contact us for Facebook assistance. 

Why Should Your Business Use Social Media?

Image by Yann Ropars via Flickr More and more businesses are using social media to get in front of their target audience.  It makes sense, if you are "out there" more, more people can find you.  But Social Media goes beyond that. Being present in Social Media gives you more time to listen.  You can keep an ear (or eye) on what other people are saying about your brand.    It is commonly referred to as Brand Monitoring. Third party sites (or in some cases other people) may create a profile for your business.  By entering into Social Media you can own your brand's profile.   For example, I have a client who is an attorney.   When we googled his name, we found profiles for him on lawyers.com and lawyercentral.com.  He has to create a log in on those sites to "own" those profiles and be notified of reviews and other interactions with his profile.  Ditto for Yelp.  Restaurant clients have found listings on Yelp that they were not even aware of.  They must join the site to be able to respond to any reviews. According to the Social Media Marketing Report for 2010, marketers are seeing a significant increase in web traffic with only a few hours of time invested per week.   They also have a noticeable increase in their search engine rankings and are able to track deals that were closed due to their participation in the Social Media space.   B2C's tend to participate more on Facebook and B2B's focus more time on LinkedIn. The most common combination of efforts take place on Facebook, LinkedIn, Twitter and blogs.  More companies are looking to forums to create smaller consumer driven social networks that are specific to their [...]

Facebook Fan Page Custom Landing Tabs

Edit:  Facebook has restored custom landing tabs Facebook changed the rules again... Fan pages with less then 10,000 fans (likes) can no longer set up a custom landing page for people who are not yet fans.   There are only two choices the Wall tab or the Info Tab.  Tough call - but I vote for the Info tab....Why?  You can still put custom content and hyperlinks into the fields and somewhat direct people on where to go.  While you can not insert graphics, you can control the flow of traffic to an extent. Adding a link to what WAS your landing page may encourage not yet fans to check out the additional information you are offering.  Let's keep in mind that we can still have custom tabs and boxes, it's just no longer the first thing people see when they come to the page. A second alternative is to set up a custom box on the wall tab that sits right under your fan list so that it is above the fold and obvious to anyone who visits your Page's wall. You can still reference your custom tabs in various ways, it will just require some additional strategic thinking.  For example in posts around the web, in your blog, etc you can say Click Here to see our Facebook only specials and send traffic to your fan page to encourage not yet fans to join. The change does should give you some food for thought... where is your HOME BASE?  Let's keep in mind that at the end of the day the goal is to funnel all traffic into a particular location (typically your web site) depending on what you are marketing and to whom.  If your goal is [...]