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Are your employees working for you or against you?

A friend of mine is remodeling her kitchen.  Let's call her Sherry.  Now Sherry has put a great deal of thought into the "perfect kitchen", she saw it in her mind before it became a reality. The perfect red cherry hardwood floor, matching cabinets, granite counter tops, molded sink and of course, the top of the line appliances. Well... said appliances were brought into the house, unfortunately not strapped down properly and dropped and slid across the new hardwood floor.  To add fuel to the fire - the guys who made the error were nasty, rude and said - "Eh... the company will pay for it"... slammed the fridge into its corner and went on their merry way.  Sherry sat on the couch and cried after they left... her dream kitchen damaged before she could even use it. Now - the appliance company will pay... but due to their employees behavior lost her as a future customer and every single person she's told.  I'll refrain from naming them here – but it is tempting and it would be a good lesson for them

Using 3rd Party Web Sites to Generate Traffic

Traffic Tips There are several methods for generating traffic to your web site. One of the quickest ways to generate a traffic blitz is to use large, well-visited, highly-ranked sites to your advantage. Here are a few examples: About what? You’ve just put the finishing touches on your article about “How to Stretch Your Online Advertising Budget” or “The Coolest New Gadgets for Business in 2008” and you want to get it out to the public at large and generate web traffic from it. Take a look at “http://www.about.com,” one of the most widely used expert article sites on the Internet. At the bottom of the left hand column, click on “Browse by Topic.” Click on M for Marketing, you will see Marketing and the name of the guide who is in charge of the section. Click on the guide’s name and you will be taken to their bio page, from there you click on “contact” where you can now send that guide an email. In your email, properly introduce yourself, your business and contact information, then give a brief excerpt on your article with the article attached as a word file and the link to your blog (or wherever you’ve posted it) that contains the full article. Some guides post submission guidelines, so be sure to follow them. The narrower the topic of your article, the easier it is to get published on About.com. Each guide on About.com is responsible for their own little corner of the web and they often search for new outside sources to post interesting articles from. This technique works for About.com because there are real people going through real information and it is their job to make sure they [...]

Melissa Ward, Managing Partner of NewWard Development, LLC™ has been appointed Publicity Chair for Rotary District 7190.

Melissa Ward, Managing Partner of NewWard Development, LLC™ and President of the Twin Bridges Rotary Club has been appointed Publicity Chair for Rotary District 7190.  Ms. Ward will be serving the district from January 1, 2008 to June 30, 2009.  “This is a thrilling opportunity for me to get more involved in Rotary and be able to help spread the word about what Rotarians do”, said Ms. Ward.  Rotary District 7190, lead by District Governor Harriet Nobel of the Champlain Canal Rotary Club, comprises of 46 clubs representing 1535 members in Albany, Rensselaer, Schenectady, Saratoga, Schoharie, Washington, Warren, Fulton, and Montgomery counties.  Rotary International is a world-wide community service organization that initiated such programs as Polio Plus, the global eradication of polio, world literacy and much more. You can learn more about Rotary District 7190 at www.CapitalRegionRotary.org. Media Contact:  Melissa Ward, 518-899-5855, melissa@newward.com 

Putting Mobile TXT Messaging into Perspective

According to the data from Communities-dominate blogs, the frequency of txt / sms messaging is mind blowing!  Here are some numbers to put the 2.4 Billion (with a B) mobile phone users worldwide into perspective: 800 million automobile owners 1.3 B people who have a fixed land line 1.5 people own televisions 1.4 Billion people have credit cards 850 million people own PC’s 1.1 Billion people have Internet accounts 85 million people own iPods 200 million gaming units were shipped in 2006 300 million digital camera were shipped in 2006 There are 2.7 Billion Mobile Phones in use right now 950 million mobile phones were sold last year world wide In 2006 the subscriber base grew from 2.1 billion to 2.7 billion. This is not a segment of the market that can be ignored!  To reach the mobile phone subscribers quickly & effortlessly and provide them with the information that they want and need right now - you have to be able to communicate with them on the medium they know and love:  Their PHONE! Read the rest of the article here

Understanding Google Analytics

Google Analytics is one of the most comprehensive web traffic programs available on the internet. Sign up for your free account by visiting www.google.com/analytics. Once you sign up for an account, you will be given a few lines of code. This code must be placed inside the body tag at the bottom of each page on your web site. Once your google code is installed, it will begin to collect data from your web site. This data is placed in various categories that describe where visitors came from, what they did when they entered your site, what type of browser they use, what page they exited from and much more. Knowing how many visitors your web site has received is not enough to make any real assessment of how effective your web site is. You need to know what pages keep the visitor's attention, how the site flows and if the structure of the site is meeting your business and marketing goals. The first page on your Google analytics page is the Dashboard. The dashboard gives you a "big picture" summary of what has been happening on your web site for the time period that you specify. Visits: The total number of people who have visited your web site Pageviews: The number of pages that have been viewed within your site (this number is often called "hits" – but it is an overinflated number and does not represent the number of people who have visited your web site). Pages/Visit: How many pages the average visitor looked at while on your web site. Bounce Rate: How many visitors came and immediately left the web site. Average Time on Site: How much time the average visitor spent [...]

Top 10 tricks to help your webmaster

I can't take credit for this - but I thought it was great http://www.haineault.com/blog/28/ "In my last blog post I listed a top 10 things that bugs webmasters. I'm not sure if it's because it was laughable and true or simply because social bookmarking users likes top 10 lists, but it was undoubtedly the post that got me the most traffic (20000+ hits!). Obviously I'm not the only one having these issues :) But stepping back reading my post again I though that as funny as it might be, it was not very constructive or helpful. So I decided that I would try to make a similar top list, but instead of moaning, I'll list 10 things that can be done to make a webmaster's life easier. It's not just about making someone's life easier, if the interaction is good it will directly and positively affect the end result. And now the top 10 things to do if you want your webmaster to be happy; 1. Do your homeworks. Giving quality content is important if you want a quality website. If you don't have time to sell yourself, it's perfectly understandable. Time == money. That's the time to hire a marketing firm to do it for you. Some company offer text composition, spell check and translation in house, consider asking for it. Composing text and design for the web is not really the same game as for the print, or anything else. It's a whole other media created and consumed differently in different context. This leads me to point two. 2. Be open minded. As I said, the web is not the print, as it's not the television. It's a media on it's own and [...]

The Death of Email Marketing

You’ve probably seen more than one of those “Death of…” reports lately… but there is one method online that will never die. Email marketing. You see, all the guru’s talk about the ‘changes’ taking place online and how a lot of methods that worked a few years, even a few months ago (!) don’t work anymore… well… I agree, things are definitely changing but…. … how are they delivering those “Death of…” messages to you? By email. Sometimes those message get you to click on a link to a blog or special report etc… but the way they get that link to you, the delivery mechanism, is STILL email. If anyone tries to tell you that email marketing is “dead"… watch out and keep your hand on your wallet! If you read your emails and can’t wait for them to arrive, that’s proof positive it still works!

Free Page Strength Analysis

SEOMoz.org has developed a fantastic tool that calculates something they call “Page Strength” which can be used in to gauge the importance and visibility of any Website or Webpage.  Page Strength score is probably a much more accurate reflection of a Websites importance than Alexa Rank or Google PageRank alone. Page Strength is based on a number of factors: Links pointing to the URL & domain Position in Google for the first four words of the title tag Age of the Domain Links from .edu and .gov domains Age of the Domain Name Links from Wikipedia, del.icio.us, DMOZ.org Google PageRank, Alexa Rank, and more Give Page Strength a try on your own Website.  http://www.seomoz.org/page-strength