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10 Tips to Get Repeat Web Traffic

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.   2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.   3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.   4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.   5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.   6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.   7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.   8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their [...]

Taking Being There for Granted

 I like being there for my girls, my family, my friends and my clients. In fact, I AM there for my girls, my family, my friends and my clients. I am there so much that I take for granted that I will always be there for them all. I base my professional reputation on being there! Being there, my parental role When my kids were young, I stayed home to raise them. I was there to see all their firsts; the first smile, first tooth, first steps, etc. As my girls have gotten older, I have made sure that I am still there for them. From my “command center” (a.k.a. my desk) I am able to survey most the house and yard to see my girls. Most of the kids in the neighborhood come here to hang out because their parents know that I am there for them too. This past week my girls were on vacation with their dad and his family. I received a phone call from daughter #2 informing me that she hit a milestone in teenage development, she got her first period. I was floored. What really got me was… I wasn’t there. I was on the other end of a phone line a couple of hundred miles away and had to rely on the female family members (my ex-in laws no less) she was traveling with to see her through this milestone moment. Note: To those of you who have boys, I have no idea what to compare this moment to, but for us girls, it’s a biggie. After I hung up the phone, I sat and processed what had just transpired, trying to work my way through the anger [...]

Packaging Counts – AKA Marketing Your Image

Kami Huyse at the Communication Overtones Blog posted up a video that perfectly depicts how exterior packaging creates a mindset in the consumer.  OK.. Well, it's not quite a business video - but you'll get the idea.  Thanks Kami for pointing this out....  

Get Your Business Found in Local Searches

If your brick and mortar store front depends on local business - then your web site needs to be found in local search engines.  Not only should you use your city, town and county in the title bar of your web page and have you physical address in the content, but you should sign up for some of the search engines that offer local listings.   Most of these are free - some have paid listings.  Try the free ones first and see how you make out.    Goog411 -- http://www.google.com/goog411 Yahoo Local Business -- http://listings.local.yahoo.com/signup/create_1.php TrueLocal.com -- http://www.truelocal.com/listabusiness.aspx Switchboard.com Yellow Pages -- http://www.switchboard.com Ask Local -- http://city.ask.com/city MSN Local/Live Maps/InfoUSA -- https://ssl.search.live.com/listings/ListingCenter.aspx CitySearch -- https://selfenroll.citysearch.com SuperPages -- http://advertising.superpages.com/spportal Internet Yellow Pages -- http://www.yellow.com/advertise Chambers of Commerce -- http://www.chamberofcommerce.com/public/index.cfm Yelp.com -- http://www.yelp.com

Is Your Blog Content Worth Money?

What Can You Do With all That Content? There are many of us who post blogs or record podcasts (audio) and video posts.  The question is, now that you have all of that valuable content, what can you do with it? First, let me start off by saying that I am not suggesting you sell just any ol’ junk to turn a dime on the Internet.  But you have to believe that the information that attracted your regular visitors holds value.  You have invested your time and talent, shared your insights, and odds are, poured your heart into the content.  After all you would not be blogging if it were not a topic that you are passionate about to begin with.  Most of us fail to realize that our time IS worth money.   On the Internet – information is a commodity and a salable commodity at that.  Ask yourself this: Have you developed a regular following?  A set of readers or listeners that visit your site on a regular basis? Do you post on a regular schedule? How long have you been blogging or recording? Do you have posts that are favored or have more traffic then others? One client of mine who works as a speech coach has taken her podcasts and created a two set cd or downloadable mp3.  The time that she has invested in giving away her expertise over the last few years can potentially pay off by selling the information that was once free.  Why would anyone buy it?  Instead of pawing through years of posts, you can now get the abridged version in a nice neat package.  Plug it into your Ipod or pop the CD into your car [...]

Are You Twittering?

What initially seemed like a web site for the nosey (or the really bord) Twitter has become a social networking giant.... How so? A few times a day you can post to your twitter account - let people know what you are up to, what blog you just posted, what product you finished creating, what teleseminar you are currently working on... etc... and it supports links. I have my blog linked to twitter - so when ever I make a new blog post, the title and a link are automatically posted to my twitter account. There are a ton of useful utilites that were created around twitter - heck you can even twitter from your cell phone. So hit www.twitter.com and take a look around - while you are there take a look at my twitter http://twitter.com/newward click on follow and you'll know what I am up to - you can favorite me too :) Share you twitter link here! Still don't get it - check this out :)

Can You Put Yourself Too Far Out There?

Due to the nature of my business I keep myself in the public eye, so to speak, through advertising and marketing online.  I like knowing that I am accessible to my clients and the people / businesses that can gain knowledge and insight into how to better marketing themselves and make them more successful.  It is, without a doubt, something that I am very passionate about. It is a very different dynamic, however, knowing that there are people out there who track your posts and search for more information on you for malicious purposes.  Looking for dirt?  Trying to get an edge on the competition?  Have nothing better to do?  Jealous? All of the above? My advice to any one is, never post anything publicly that you are not willing to share 100% with everyone in your world.   Also – keep in mind that information can be misinterpreted or twisted to sound like something it is not. What’s more fascinating is that someone would actually take the time to do it.  Better advice – if there is something you actually want to know about me… simply ask.  It is a lot less spineless and you will most assuredly get far more accurate information.

Brand Yourself

While there may be hundreds or thousands of people who share your “job title” there is only one person who does what you do – YOU!   How do you define what you do to others?  How do you make yourself stand out in the crowd? Step 1 – Define your purpose.  What is it that you want to achieve?  What is at the core of who you are?  Once you know (and I do mean KNOW) what your core values are, you will become more passionate about your business.  If you are working only to make money, then you are stuck in the J O B mindset.  If you are working to bring greater meaning and fulfillment to yourself, then the money will follow. Step 2 - Define your market.  How can what you do best serve others?  Who are the people or businesses that can most benefit from your service or product?  Write it down.  Define the characteristics of your perfect customer/client.  See them in your mind. See how you benefit their lives and business by doing what you love to do. Step 3 – Consider giving yourself a new job title.  If you step outside your home or office and throw a rock, odds are you will hit someone who calls themselves a web designer.  While most people tell others I am a web designer, I define myself as a Marketing and Internet Master.  Wouldn’t you rather do business with a Master then with a mere developer?  I don’t simply create web sites and do search engine optimization.  I teach people how to get themselves and their business out there, to be bold, achieve growth, think outside the box, make money and flash [...]

Best Buy, A Stunning Example of Social Networking for Corporations

Best Buys "Blueshirtnation.com" employee social networking site is an excellent example for other corporations to follow.  The site has resulted in not only greater employee participation in marketing and management, but has reduced employee turnover, increased participation in the company’s 401K plan and given the employees a place to hang out and discuss anything they want. Many large corporations have grappled with how to effectively implement Social Networking into their culture.  Best Buy's success is due to the fact that they allow their employees to discuss anything they want from Nascar to store management policies.  Employees have embraced the social networking site which operates much like Facebook, allowing employees to create web pages, insert photos and join in discussion groups and forums.  Best Buy's bottom-up approach fueled the success of BlueShirt Nation and made it a stand-out example of how to use social networking within a corporate environment, said Josh Bernoff co-author of Groundswell a book that focuses on how companies use "Web 2.0" technologies effectively.    

NewWard Development, LLC™ is has been named among the nominees for business of the year at the Chamber of Southern Saratoga County

NewWard Development, LLC has been named among the nominees for business of the year at the Chamber of Southern Saratoga County.  “NewWard is a small company that has a big impact”, says Managing Partner, Melissa Ward.  “We help our clients to achieve growth, actively participate in the local and international community both in terms of business development and volunteer work.” Incorporated in 2004, NewWard Development, LLC™ started as a sole proprietorship in 1999 owned and operated by Melissa Ward.  Due to growth and market demand, Melissa teamed up with application developer and internet guru Robert Newberry.  Together, they provide a full array of web development services.  Melissa focuses on graphic design, internet marketing, marketing consultations, maintaining hosting services and provides business development training through seminars, teleseminars, writing articles and one on one consultations, all while maintaining the business operations of NewWard itself with the help of administrative assistant, Lorraine Buchal.  Bob is proficient in application development, database design and responsible for the creation and maintenance of Renttropolis™, the company’s web based property management software solution and TXTnow™, the email to SMS marketing solution. The company’s philosophy lies in the belief that geography plays a small roll in what any company can accomplish.   “If you want to stay local you certainly can, but the Internet provides everyone with the opportunity to do business on a global scale.  It’s all about possibilities, and that’s what makes my job so fun and exciting”, states Ward. “There is nothing more satisfying then sitting down with a client who has a new business concept, laying the ground work for getting their message out there and watching it happen. The only way NewWard can be successful is by helping its clients be [...]