How Not For Profits Can Succeed Online – Part 2 Social Networking

Social Networking has become extremely popular for one primary reason...  People want to connect.  Social networking sites have given people the ability to exchange ideas and information with other like minded individuals.   They can gather in large or small groups and virtually brainstorm, network, share and gain insights.   The question becomes, how do you harness this activity to benefit your organization? Jump in with both feet: When you join a social network, create a profile - but don't just stop there.  Start a group or join other existing groups.   Sites like Facebook have groups - these groups give people who have a common interest a place to enter into discussions, share links, videos and photos and even promote new ideas.  Finding a group of people who would be interested in your cause is a simple matter of searching.  Let's say you are looking for a group of people who are interested in helping victims of domestic violence, do a search on domestic violence and check out the groups that come up.  Try these searches:  Museums, Animal Safety, Diabetes.  If a group doesn't exist that suits your needs... start one! Do not discount MySpace.  Check out the the MySpace Impact Awards (  The Impact Rewards honor organizations who work to create a positive difference in the world.  It may not win you donation dollars, but it will go a long way to creating trust and recognition in the online community.  The only thing you are required to do is set up a MySpace page for your organization and share your message. Interact with the people you connect with on a regular basis.  Set aside a fixed amount on time on a daily or weekly basis to log in, check out [...]

How Not For Profits Can Succeed Online – Part 1

I recently participated on a panel for the Tech Valley Not For Profit Council on how to effectively use Web 2.0 in Not For Profit marketing efforts.  By the time I and the 2 other panalists were finished, the majority of the attendees' heads were spinning with all the information they just received.  It takes a while to absorb something that is so vastly different from what you are used to... so I figured that putting it in plain English might be of some help. Not For Profit companies have to Create awareness for their product / service Obtain donors and supporters for their cause Reach the people they want to help With marketing having to take place on 3 fronts simultaneously, how does a Not for Profit succeed online? First and foremost - you have to tell your story.  As I have stated a hundred times, the most successful business owners are the ones who are passionate about what they are doing.   So passionate that they never get sick of talking about their business, their goals, the successes and the lessons learned along the way.  The majority of people who are involved in a Not For Profit, are there because they believe in the cause and are passionate about what they are doing.   The problem is, they get so caught up in the "daily must-do's" that they forget to share their passion and the real reason they are part of the organization.  The stories Not For Profits have to share have the potential to be the most compelling of all.  Most Not For Profits exist to serve a segment of the population who are suffering from disease, environment or a particular set of circumstances.  [...]

How to maximize profits from your mailing list

Everyone talks about how to get people on your mailing list - but what do you do with them once they are there? Common practice is to get a big list going then break it down into smaller pieces. Set up an autoresponder to send out a newsletter to keep in touch with your customers or prospects. Create a second list with follow up messages in your autoresponder for an "up-sell" product of yours or an affiliate product. Create a landing page within your web site for that product with a new sign up box that will place interested people on your new list. When sending out your newsletter, offer free information (a small e-course, free report, etc) on that product, supply the link to your new landing page. This will place a group of people on your new list.  The first message people receive is the download link for the report or day 1 of the mini-course.  If you are using a mini course, make sure you send out follow ups within a reasonable time frame - no greater then every 4 days. Rinse and repeat. Keep doing this for each market segment you are trying to niche out.  The result will be a higher buy rate since only the people who want that product (or product group) will sign up.  Segment 1 may be interested in weight loss products, segment 2 may be interested in organic facial cleansers - some may be interested in both.  By breaking your big list down into smaller lists, you are creating your own market niches - which is always easier to sell to, leveraging your time and increasing your income.

How To Incorporate Adsense Into Your Affiliate Marketing

A lot of people are lured by affiliate marketing because it can be financially rewarding, even if you just stay at home. Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder. You don’t need products to sell, you just have to market them in your own web site and you don’t have to worry about processing the customers’ payments and the shipment of the products. If you are already into affiliate marketing, probably you were thinking about these benefits, too, before deciding to join an affiliate program. Of course you want earn huge amount of commission. Who would not want it anyway? Keep in mind, however, that affiliate marketing cannot guarantee you instant success if you don’t work on it. There are a lot of ways of maximizing your income. The Internet is a huge library of information, use it to learn of other opportunities and ways to increase your income. You can partner with several merchandisers and promote different products in your website; thereby, increasing your chance to earn a commission. The easiest way for you to rev up your revenue potential is by incorporating Google AdSense into your marketing campaigns. What is Google AdSense? What are its advantages? How can it boost my revenues? These are some of the questions you might want to ask. Let’s try to probe into Google AdSense, so you would know how it could help you in your affiliate marketing program. Merchants place their ads in Google, which is one of the most popular search engines or tools for locating various resources in the World Wide Web. Now the Google AdSense [...]

How to Use Two Tier Affiliate Programs to Your Advantage

To those who are not familiar with affiliate marketing, two-tier could be a new term to you but to those who are involved in this kind of money-making experience; it could mean a stream of income. Two-tier is an enticing feature of a particular affiliate program wherein, affiliates are allowed to sign-up additional affiliates below them. So that when the sub-affiliates otherwise known as second tier affiliates, earns a commission, the affiliate above receives a commission too. In two-tier system, the first tier of commission is just like in the usual affiliate program. The sole difference is that it has an additional tier/s or sub-affiliates, whereby marketers also gain a commission once the people that the additional tiers referred to the program generate sales. Theoretically, affiliate programs can have multi-tier program with infinite number of tiers, however, there are practical limitations. As tiers increase, the affiliate program draws more webmasters who are mostly interested in gaining profit from other’s work and effort. Two-Tier affiliate program is also recognized as Multi-Level Marketing. When you sign-up for an affiliate program, you are identified as the first tier and the person that you have recruited or encouraged to sign up is the second tier. If there are additional tiers, then the system can now be regarded as multi-level marketing (MLM). But today, MLM isn’t as effective and successful as it was several years ago. It is because at present, affiliates can freely select from thousands of affiliate programs and they can quickly switch from one program to another. You could probably go wrong if you’re thinking that you can depend on your second tier to do the job for you. So if you want to use two-tier affiliate [...]

How You Can Become a Super Affiliate

The humdrum existence of going to the office day after day doing the usual 9-5 shift is a trying task for those who have lived all their lives doing so.  This is why the convenience of doing work at home under amazingly flexible working hours is a dazzling prospect to them.  Doing work at home that is as fulfilling as having a career working for a computer on the 19th floor of a skyscraper is already a possibility in these modern times.  This is because the jungle-like network that is the internet has given birth to a business that has given some people practically new lives doing nothing but so. This particular business allows people to work at home under flexible working hours.  There is no boss to scream around putting pressure on everyone about the deadline at hand.  There is no clutter of messy paperwork that needs to be completed the soonest possible time.  Conveniences such as these are experienced by those who are into affiliate marketing, the newest way to earn money without having to go through all sorts of routine found in regular employment. Those who have been in the business long enough can attest to the fact that it is a lucrative business indeed, one that can actually give people things that they could not possibly possess or experience under ordinary circumstances. The business called affiliate marketing involves an affiliate’s promotion of a merchant’s website.  Here the website owned by the affiliate is made to advertise and market the website of the merchant through the affiliate program that they run.  Whenever someone clicks on the merchant’s website promoted by the one owned by the affiliate, the affiliate is given a commission.  [...]

Protecting Your Online Identity

Over the past few months there have been several cases of mistaken or deliberate concealment of identity and corporate brands. Not all misrepresentations have been malicious.  “Janet” pretended to be a representative of Exxon Mobile Corp, answering questions about the company’s position on things, the direction the company is heading etc.  (see  More recently, there have been a flurry of Sarah Palin related nick names. (  My personal favorite is, as the person behind the id is at least admitting he/she is a fake. I understand individuals want the freedom to express their opinions, even if it is in a sarcastic way.  What I do not understand is why, if the opinion is valid, anyone would hide their true identity?  It also raises the bar on how diligent corporations (and famous people) need to be in monitoring their brand. There are several tools you can use to monitor what is being said about you, your products, services and business: Google News Alerts:   Set up a google news alert for your name, your business name and any trademarked product or services you have. Yahoo Alerts: Monitter:  A real time twitter monitoring tool.  You can enter in 3 keywords and watch the stream, Other great twitter tools: Tweetdeck:, Twittscoop:, To monitor Blogs, set up a custom RSS at,  & You have spent a great deal of time and effort creating your brand and your identity - don't let it get damaged or diluted by not paying attention.

How to Enter a Forum…

That sounds silly doesn't it? Why would I have to learn how to enter a forum? I just sign up and post right? It would seem on the surface to be that easy, but I see a lot of people have a real hard time... Over time forums create a very tight community. Everyone learns the rules and looks out for each other... That's the first thing... Read the rules. Different forums approach how you display links differently or even what you can talk about... The other thing is don't come in gang busters!! Don't try to prove yourself and get to excited about showing everyone your knowledge etc.... Get to know the community first. Hang out for a while. Introduce yourself politely... Usually there is a separate area set aside for intros... And then start browsing. Get to know the other posters... Remember a lot of these people have known each other for a while. They may even be doing business behind the scenes... Once you have a feel for it, start helping out. Helping out... If you have any knowledge to contribute, provide it... Help people with things you know about. Learn... Read... Learn... Read some more... Ask questions... Then let it rip if you want to. The bottom line is very few people can go crazy right off the bat... There is an exception here or there, but usually the community wants to see you contribute for a while before you get bold. They need to get to know you. Definitely don't provide a sales pitch in your first post... You will getting flaming posts and anger the community. Everyone will see it as spam. It's just like building any relationship. Easy [...]

The 3 Easiest Ways For Newbies To Start In Affiliate Marketing

With the aid of the Internet, you can almost have everything right at your fingertips. With just a few clicks you get access to thousands and even millions of pieces of information and data on virtually any field of interest. As years pass by, the Internet continuous to effect radical changes in many facets of human endeavors, including commerce. Experts say that the information space, commonly known as the “world wide web,” grows by over a million pages everyday as more and more people utilize the Internet for information, education, entertainment, business and other personal reasons. It doesn’t take a business-oriented individual to realize that this phenomenon can bring about sky-high financial gains. The Internet’s fast-growing popularity in the recent years is surely an opportunity for business that any entrepreneur would not want to miss. You might be thinking only businessmen can make much money out of the Internet.  Think again. You too can earn big bucks through the Internet even if you don’t have products to sell and high-profile and established company. How? That is through affiliate marketing. You might have come across these words over the net while surfing. Affiliate marketing is a revenue sharing between a merchant and an affiliate who gets paid for referring or promoting the merchants’ products and services. It is one of the burgeoning industries nowadays because it is proven to be cost-efficient and quantifiable means of attaining great profit both for the merchant and the affiliate and other players in the affiliate program, such as the affiliate network or affiliate solution provider. Affiliate marketing works effectively for the merchant and the affiliate. To the first, he gains opportunities to advertise his products to a larger market, which [...]

Back to Basics Keyword Density

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.   If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.   Keyword density is always expressed as a percentage of the total word content on a given web page.   Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%   The accepted standard for a keyword density is between 4% and 6%, to get recognized by the search engines and you should never exceed it.   Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.   Simple steps to check the density: Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect. Go to the ‘Edit’ menu and click ‘Select All’. [...]