Best Buy, A Stunning Example of Social Networking for Corporations

Best Buys “Blueshirtnation.com” employee social networking site is an excellent example for other corporations to follow.  The site has resulted in not only greater employee participation in marketing and management, but has reduced employee turnover, increased participation in the company’s 401K plan and given the employees a place to hang out and discuss anything they want.

Many large corporations have grappled with how to effectively implement Social Networking into their culture.  Best Buy’s success is due to the fact that they allow their employees to discuss anything they want from Nascar to store management policies.  Employees have embraced the social networking site which operates much like Facebook, allowing employees to create web pages, insert photos and join in discussion groups and forums. 

Best Buy’s bottom-up approach fueled the success of BlueShirt Nation and made it a stand-out example of how to use social networking within a corporate environment, said Josh Bernoff co-author of Groundswell a book that focuses on how companies use “Web 2.0” technologies effectively.

 

 

Stay in the know!


By submitting this form, you are consenting to receive marketing emails from: Social Media Marketing NewWard Development LLC. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Archives

Categories

Melissa is not only inspirational and great business support, but when I've had even the smallest technical issues, even on FB, she was a message or phone call away. Nice to have willing ears, to listen and even better when they can translate and communicate, clearly. Can't be taught.

Maria Bortugno, B Designs Interiors

Melissa is a steady business partner who adds knowledage and strength to any organization. She is a pleasure to work with. She encourages you and brings so much social media and web knowledge. If you are unsure of your website, ask Melissa!

Melissa O’Reilly

Melissa manages my company website, and has for several years now. She's very easy to deal with, very fair in her pricing, knows exactly what she's doing, and provides excellent web design services consistently and reliably.

Nancy Baum Delain, Esq