Melissa Ward

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So far Melissa Ward has created 2 blog entries.

Being ADA Compliant Also Helps Your SEO

Missed opportunities are abound on your web site for improving your search ranking and being able to reach out to audiences who have a disability. What does it mean to be ADA Compliant? The Americans with Disabilities Act (also known as ADA) is a comprehensive civil rights law that was enacted to protect individuals with disabilities from discrimination. When you web site is ADA compliant, that means that individuals with disabilities can still interact with your site and conduct normal business. Being ADA Compliant benefits your Search Engine Ranking in multiple ways Add alt tags to your photos so site visitors who use readers know what is there Add title tags to your links.  Use these to explain what happens when that link is clicked. Make sure your site is clean Use title tags - H1, H2, H3 etc to break out pages into meaningful sections. Use heading tags in order that makes sense Running my site through a compliance tester, I realized that I do not have enough contract on my text vs the background.  This can make it difficult for those who are visually impaired to read through my content. Wordpress has a number of plug ins that help with ADA compliance: WP Accessibility Accessibility dy UserWay Web Accessibility Tool for ADA Section 508 and SEO Have questions or need assistance?  Please contact us at anytime

Asking Your Audience Works

When you are marketing your products and services, it's easy to get caught up in the process and forget the basics. Recently, I saw a video on TED (below).  The premise was simple. Ask the intended audiance what they like, give it to them and the end result is a group of people who are emotionally invested in the product.  That should be the goal of every service and retail provider.  It goes beyond just providing something good.  It shows your intended audiance that you care about what they think. You care about how the product is going to impact them. You care about creating something that is lasting. It shows them that you are not just here to sell them, but that you truly want to bring value to their lives. And that makes a huge difference to them. It's so simple. Just ask. And they will answer. [ted id=2183]